What was the total value of Deka Lash's intangible assets, net, on 12/31/2021?
Deka_Lash Franchise · 2024 FDDAnswer from 2024 FDD Document
| (A) 1 20 M (A) (A) (A) (A) (A) (A) (A) (A) (A) (A) | 12 | /31/2023 | 1 | 2/31/2022 | 12 | 31/2021 |
|---|---|---|---|---|---|---|
| Trademarks | Ś | 12,447 | S | 9,697 | Ś | 7,672 |
| Internally developed software | 54,000 | 54,000 | 44,000 | |||
| Total intangible assets | 66,447 | 63,697 | 51,672 | |||
| Accumulated amortization | - | (31,556) | _ | (13,556) | - | |
| Total intangible assets, net | 5 | 34,891 | 5 | 50,141 | 5 | 51,672 |
Source: Item 23 — RECEIPT (FDD pages 63–234)
What This Means (2024 FDD)
According to Deka Lash's 2024 Franchise Disclosure Document, the total value of their intangible assets, net, on December 31, 2021, was $51,672. Intangible assets typically include things like trademarks and software, which are not physical but have value to the company. The 'net' value means that any accumulated amortization (the reduction of an intangible asset's value over time) has already been subtracted.
For a prospective Deka Lash franchisee, this figure provides a snapshot of the company's financial position regarding its non-physical assets. It shows the value Deka Lash places on its trademarks and internally developed software. These assets are crucial for brand recognition and operational efficiency.
It's important to note that this is just one data point in assessing the overall financial health of Deka Lash. A potential franchisee should also consider other factors, such as revenue, expenses, and liabilities, to get a complete picture. Reviewing trends in intangible asset values over several years, as presented in the table, can also offer insights into the company's investments in its brand and technology.