What was the total number of Deka Lash outlets at the end of 2022?
Deka_Lash Franchise · 2024 FDDAnswer from 2024 FDD Document
| Outlet Type | Year | Outlets at the Start of the Year | Outlets at the End of the Year | Net Change |
|---|---|---|---|---|
| Franchised | 2021 | 90 | 103 | +13 |
| 2022 | 103 | 123 | +20 | |
| 2023 | 123 | 130 | +7 | |
| Company-Owned* | 2021 | 6 | 5 | -1 |
| 2022 | 5 | 6 | +1 | |
| 2023 | 6 | 0 | -6 | |
| Total Outlets | 2021 | 96 | 108 | +12 |
| 2022 | 108 | 129 | +21 | |
| 2023 | 129 | 130 | +1 |
Source: Item 20 — OUTLETS AND FRANCHISEE INFORMATION (FDD pages 57–62)
What This Means (2024 FDD)
According to Deka Lash's 2024 Franchise Disclosure Document, at the end of 2022, there were a total of 129 Deka Lash outlets. This number includes both franchised and company-owned locations. Specifically, there were 123 franchised outlets and 6 company-owned outlets operating at the close of 2022.
For a prospective franchisee, this indicates the overall size and composition of the Deka Lash system. The growth from 108 total outlets at the start of 2022 to 129 by year-end demonstrates a positive trend in the expansion of the Deka Lash brand. The majority of these outlets are franchised, which is a common model in the franchise industry, suggesting that Deka Lash relies heavily on its franchisees for growth.
It's important to note the distinction between franchised and company-owned outlets. Company-owned outlets may serve as training locations or test markets for new products or services. The net change of +20 franchised outlets and +1 company-owned outlet during 2022 shows where the growth is focused. Franchisees should consider these figures in the context of their own business plans and market analysis to assess the potential for success in their chosen territory.
Overall, the outlet numbers provide a snapshot of Deka Lash's system size and growth trajectory, which can be a useful data point for potential franchisees as they evaluate the opportunity.