What was the total number of franchised Deka Lash outlets at the end of 2021?
Deka_Lash Franchise · 2024 FDDAnswer from 2024 FDD Document
| Outlet Type | Year | Outlets at the Start of the Year | Outlets at the End of the Year | Net Change |
|---|---|---|---|---|
| Franchised | 2021 | 90 | 103 | +13 |
| 2022 | 103 | 123 | +20 | |
| 2023 | 123 | 130 | +7 | |
| Company-Owned* | 2021 | 6 | 5 | -1 |
| 2022 | 5 | 6 | +1 | |
| 2023 | 6 | 0 | -6 | |
| Total Outlets | 2021 | 96 | 108 | +12 |
| 2022 | 108 | 129 | +21 | |
| 2023 | 129 | 130 | +1 |
Source: Item 20 — OUTLETS AND FRANCHISEE INFORMATION (FDD pages 57–62)
What This Means (2024 FDD)
According to Deka Lash's 2024 Franchise Disclosure Document, at the end of 2021, there were 103 franchised outlets. This number reflects an increase of 13 outlets during that year, as the year started with 90 franchised locations.
For a prospective franchisee, this indicates the growth and expansion of the Deka Lash franchise system. It demonstrates the brand's ability to attract new franchisees and successfully establish new locations. The net change of +13 franchised outlets suggests a positive trend in the franchise's development.
However, it's important to consider that past performance doesn't guarantee future results. A potential franchisee should investigate the reasons behind the growth, such as market demand, franchisee profitability, and the level of support provided by Deka Lash. Understanding these factors will help in assessing the sustainability and potential of the franchise opportunity.
It is also worth noting that Deka Lash had 5 company-owned outlets at the end of 2021. This is relevant because the mix of franchised versus company-owned locations can speak to the maturity of the franchise system and the strategic approach of the franchisor.