Is there a process for franchisees to suggest public figures for Deka Lash endorsements?

The 2024 Deka Lash Franchise Disclosure Document does not provide information on whether franchisees can suggest public figures for endorsements. Item 18 states that Deka Lash has not paid any compensation to a public figure for the use of their endorsement or recommendation of the franchise to prospective franchisees. The document does not describe any process for franchisees to suggest or recommend public figures for endorsement deals.

However, Item 11 discusses the Brand Development Fund, which is funded by franchisee contributions. Deka Lash uses this fund for consumer marketing and promotion activities, including advertising, public relations, and social media. While the FDD states that Deka Lash has the final decision on all promotions, creative concepts, and media, it does not explicitly prohibit franchisees from suggesting ideas or public figures for consideration.

Therefore, a prospective franchisee should inquire with Deka Lash directly about the process for suggesting public figures for endorsements and whether franchisee input is considered in their marketing and advertising strategies. It would also be beneficial to understand how the Brand Development Fund is used and whether there are any specific guidelines or procedures for franchisee involvement in marketing decisions.