Can a Deka Lash studio accept customers who reside outside of their Protected Area?
Deka_Lash Franchise · 2024 FDDAnswer from 2024 FDD Document
r channels of distribution such as the Internet, social media, catalog sales, telemarketing, or other direct marketing must be approved by us, in writing, for each occurrence, in advance. You may accept customers in your Studio who come for services without regard to where they reside.
Required Sales Volume. After two years from the Effective Date of your Franchise Agreement you are required to have minimum Gross Revenue of $15,000 per month in a Territory or a minimum of 75 members in our membership program in a Territory, or we may terminate your Franchise Agreement.
Source: Item 12 — TERRITORY (FDD pages 40–44)
What This Means (2024 FDD)
According to Deka Lash's 2024 Franchise Disclosure Document, a Deka Lash studio can accept customers regardless of where they live. The FDD states, "You may accept customers in your Studio who come for services without regard to where they reside." This means a franchisee is not restricted to serving only those customers who live within their Protected Area.
While Deka Lash franchisees can serve customers from outside their protected territory, the FDD also clarifies that the territory is "not exclusive for marketing" because marketing efforts are difficult to limit to a specific area. Franchisees' advertising must be primarily focused in their territory unless Deka Lash agrees otherwise in writing. All marketing and advertising, including through other channels of distribution such as the Internet, social media, catalog sales, telemarketing, or other direct marketing must be approved by Deka Lash, in writing, for each occurrence, in advance.
This policy allows Deka Lash franchisees to maximize their potential customer base by not restricting them to a specific geographic area for service. However, franchisees should be aware that their marketing efforts should primarily focus on their designated territory unless they obtain written approval from Deka Lash for broader campaigns.