Since when has Shant Assarian served as the President of Deka Lash?
Deka_Lash Franchise · 2024 FDDAnswer from 2024 FDD Document
Shant Assarian, President. Shant Assarian has served as our President since September 2022. From April 2012 to September 2022, Mr. Assarian served varyingly as Chief Operating Officer, Chief Executive Officer, and Board Member for Mathnasium, LLC in Los Angeles, CA.
Source: Item 2 — BUSINESS EXPERIENCE (FDD pages 11–12)
What This Means (2024 FDD)
According to Deka Lash's 2024 Franchise Disclosure Document, Shant Assarian has held the position of President since September 2022. Before joining Deka Lash, Mr. Assarian's professional background includes various roles at Mathnasium, LLC in Los Angeles, CA, where he served as Chief Operating Officer, Chief Executive Officer, and Board Member from April 2012 to September 2022.
For a prospective franchisee, understanding the experience and tenure of key leadership figures like the President is crucial. It provides insight into the stability and direction of the company. Knowing that Shant Assarian has a decade of experience in leadership roles at Mathnasium, LLC before becoming President of Deka Lash may give franchisees confidence in his ability to lead the company.
Franchisees may want to further investigate Mr. Assarian's specific responsibilities and decision-making authority within Deka Lash to fully understand his impact on the franchise system. Additionally, understanding the reasons behind his transition from Mathnasium, LLC to Deka Lash could provide valuable context.