What was Shant Assarian's role at Deka Lash from April 2012 to September 2022?
Deka_Lash Franchise · 2024 FDDAnswer from 2024 FDD Document
Shant Assarian, President. Shant Assarian has served as our President since September 2022. From April 2012 to September 2022, Mr. Assarian served varyingly as Chief Operating Officer, Chief Executive Officer, and Board Member for Mathnasium, LLC in Los Angeles, CA.
Source: Item 2 — BUSINESS EXPERIENCE (FDD pages 11–12)
What This Means (2024 FDD)
According to Deka Lash's 2024 Franchise Disclosure Document, Shant Assarian served as the President of Deka Lash starting in September 2022. Prior to that, from April 2012 to September 2022, Mr. Assarian held various positions at Mathnasium, LLC in Los Angeles, California.
Specifically, during that ten-year period, Shant Assarian's roles at Mathnasium, LLC included Chief Operating Officer, Chief Executive Officer, and Board Member. This demonstrates that Mr. Assarian has extensive experience in executive leadership and management within a franchise system, although in a different industry than eyelash extensions.
For a prospective Deka Lash franchisee, this information indicates that the current President of the company has a strong background in overseeing franchise operations and strategic decision-making. This could be reassuring, as it suggests that Deka Lash is led by someone with relevant experience in guiding a franchise network.