Does Deka Lash reserve the right to vary the size of the Protected Area?

According to Deka Lash's 2024 Franchise Disclosure Document, Deka Lash retains the right to modify the size of a franchisee's protected area. The standard protected area is generally a 1.5-mile radius around the franchised business. However, Deka Lash can adjust this radius based on the specific demographics and development of the market. For instance, in densely populated urban areas, the protected area might be smaller than the standard 1.5-mile radius.

It is important to note that Deka Lash cannot alter a franchisee's protected area without their consent, even if the population within that area increases. This provision offers some security to franchisees, ensuring that their exclusive territory will not be reduced due to market changes without their agreement. This is a fairly common practice in franchising, where franchisors often balance the need for market flexibility with the franchisee's interest in a stable territory.

Prospective franchisees should carefully consider the implications of this clause. While the initial protected area is typically a 1.5-mile radius, the actual size can vary depending on the specific location. Franchisees should conduct thorough due diligence to understand the demographics and market conditions of their proposed location and how these factors might influence the size of their protected area. Understanding these factors can help a franchisee better assess the potential for their Deka Lash studio.