Can Deka Lash require franchisees to use telephone numbers and internet equipment provided by the franchisor or an approved supplier?

According to the 2024 Deka Lash Franchise Disclosure Document, Deka Lash has the right to mandate that franchisees use telephone numbers, telephone and internet equipment, and service from either Deka Lash itself or a supplier that Deka Lash approves. Furthermore, Deka Lash can require franchisees to transfer or 'port' all phone numbers associated with the franchised business to Deka Lash or an approved call routing and tracking vendor. This includes phone numbers published in any print or online directory, advertisement, marketing, or promotion associated with the Deka Lash brand.

This requirement ensures that Deka Lash maintains control over its brand's communication and customer interaction channels. By mandating the use of specific telephone and internet services, Deka Lash aims to standardize the customer experience across all franchise locations. This can help maintain brand consistency and quality control.

For a prospective franchisee, this means they may not be able to choose their preferred local providers for phone and internet services. They will need to factor in the costs and terms associated with Deka Lash's approved suppliers. It is important for potential franchisees to understand the implications of this requirement, including any potential cost differences or service limitations compared to other providers they might otherwise consider. Franchisees should inquire about the approved suppliers, their pricing, and the quality of their services during their due diligence process.