Does Deka Lash require franchisees to use specific advertising templates?
Deka_Lash Franchise · 2024 FDDAnswer from 2024 FDD Document
ection for those improvements, inventions, developments, processes, methods and practices.
You will not contest, directly or indirectly, our or our parent's or affiliates' ownership, title, right, or interest in the Marks, the Operations Manual, or the System; or our or our parent's or our affiliates' exclusive right to register, use, or license others to use the Marks, Operations Manual, and the System.
- 7.2 Local Advertising and Promotions. Your advertising and promotions shall conform to the following requirements:
- a) You shall advertise and promote only in a manner that will reflect favorably on us.
- b) You shall use our advertising templates or, if you wish to use your own material, you shall submit to us for written approval all advertising, advertising copy, broadcasting arrangement, public relations program, press release or other promotional material, including proposed signage, prior to its use.
- c) You agree to participate in all promotional programs that we create, offer or advertise. You agree to accept gift certificates, coupons, vouchers, corporate discounts, memberships and other promotional programs as we create and develop from time to time. You agree you will not be entitled to receive payment or be reimbursed for any expenses, lost revenue or costs associated with such.
- d) You specifically acknowledge and agree that any Web Site or social media that uses the Marks will be deemed "advertising" under this Agreement and will be subject to (among other things) our approval.
- e) Your advertising must comply with federal, state, and local laws.
- f) If our written approval is not received on any advertising, advertising copy, broadcasting arrangement, public relations program, press release or other promotional material, including proposed signage submitted to us within 14 days from the date of request of approval, the advertising, promotions or material is deemed disapproved.
- 7.3 Minimum Local Marketing. You must spend a minimum of $2,000 per month on local marketing and promotion in accordance with our standards and specifications (the "Local Marketing Requirement"). Your local marketing is in addition to your Brand Development Fee paid to us. You must spend the Local Marketing Requirement funds as we prescribe in the Operations Manual or otherwise in writing, which may include, without limitation, requirements for placing a certain number and/or type(s) of media advertisements or engaging certain public figures to assist you in promoting the Franchised Business. Unless we otherwise approve
Source: Item 23 — RECEIPT (FDD pages 63–234)
What This Means (2024 FDD)
According to Deka Lash's 2024 Franchise Disclosure Document, franchisees are required to use the franchisor's advertising templates. However, if a franchisee wishes to use their own advertising material, they must submit it to Deka Lash for written approval before use. This includes all advertising copy, broadcasting arrangements, public relations programs, press releases, and other promotional material, including proposed signage.
This requirement ensures that all advertising and promotional activities reflect favorably on the Deka Lash brand. It also allows Deka Lash to maintain control over its brand image and ensure consistency in marketing efforts across all franchise locations. Franchisees should be aware that any website or social media using Deka Lash's trademarks will be considered advertising and is subject to the franchisor's approval.
If Deka Lash does not provide written approval within 14 days of the request, the advertising, promotions, or material is considered disapproved. Franchisees must also spend a minimum of $2,000 per month on local marketing and promotion, adhering to Deka Lash's standards and specifications. This local marketing expense is separate from the Brand Development Fee paid to the franchisor. Franchisees are also required to participate in all promotional programs that Deka Lash creates, offers, or advertises, and must accept gift certificates, coupons, vouchers, corporate discounts, memberships, and other promotional programs without reimbursement.