Does Deka Lash require franchisees to use only the Marks as Deka Lash develops them?

According to the 2024 Deka Lash Franchise Disclosure Document, Deka Lash franchisees must adhere to the brand's standards regarding trade names, service marks, and trademarks, collectively known as the "Marks." Deka Lash retains the right to modify or add to these Marks, and franchisees are obligated to use only those marks authorized by Deka Lash. Franchisees cannot use any marks that could be confused with Deka Lash's Marks.

This requirement ensures brand consistency across all Deka Lash franchise locations, which is a common practice in franchising. By maintaining uniform branding, Deka Lash aims to create a recognizable and trusted image for its customers. This also allows Deka Lash to control its brand reputation and marketing strategies effectively.

Furthermore, franchisees are prohibited from using "Deka" or "Deka Lash" in the name of their business entity, although they can use "Deka Lash" followed by their entity number as a "doing business as" name. Deka Lash also requires franchisees to assign all listings associated with the Deka Lash franchise, including telephone numbers, internet listings, and social media accounts, to Deka Lash. This assignment becomes effective upon the expiration or termination of the Franchise Agreement. These measures ensure that Deka Lash maintains control over its brand identity and online presence.