Does Deka Lash require franchisees to ensure that all advertising is done with the highest ethical standards?

According to the 2024 Deka Lash Franchise Disclosure Document, franchisees must ensure that all advertising, promotions, and public statements meet high ethical standards. Deka Lash requires that these activities are not misleading and comply with all applicable federal, state, and local laws. Franchisees are obligated to use only advertising, press releases, public statements, and promotional materials that Deka Lash provides or has approved in writing.

Deka Lash retains the right to demand that franchisees discontinue any advertising, promotions, or promotional materials that it deems necessary. Additionally, franchisees must provide proof of their expenditures on local marketing upon Deka Lash's request. This ensures that all marketing efforts align with the brand's standards and legal requirements.

Furthermore, Deka Lash specifies that franchisees must advertise in online directories and through other promotional efforts as outlined in their manuals. Deka Lash has the right to manage these listings and promotions on behalf of the franchisee, collecting the costs accordingly. If multiple franchisees benefit from the same advertising sources, Deka Lash can mandate group participation and allocate costs equitably among the franchisees. Franchisees are responsible for paying these costs when billed, contributing to the overall marketing strategy and compliance standards set by Deka Lash.