Does Deka Lash require franchisees to accept vouchers as part of promotional programs?
Deka_Lash Franchise · 2024 FDDAnswer from 2024 FDD Document
eting including all digital marketing related to your studio. Unless we consent in writing, you or your employees may not conduct any digital marketing that uses our marks or relates to your studio, including through an independent website, or social media account. We may withdraw approval at any time and you must immediately modify or delete any digital marketing as required.
- (b) Digital Deals and Promotions. We have the right, but not the obligation to offer deals, discounted services, gift certificates, memberships, coupons, or vouchers on third party websites or apps such as Living Social. Facebook or Groupon and their associated reach (be it digital or otherwise). If we offer any deals, coupons, gift certificates, vouchers or such, we have the right to collect and retain any revenue from such deals, including payments to third parties and you will not be entitled to receive any payment or reimbursement from us, our affiliates, third parties, or the customers that purchase the services, deals, vouchers, gift certificates or coupons if the related services have not been provided by your Franchised Business. Any net cash gain to the company however, (revenue minus associated expenses, such as the costs and fees charged by the third-party websites and apps), not directly paid to a studio, will be contributed to the Brand Development Fund and spent accordingly. You must provide the services and products associated with the deals.
Source: Item 23 — RECEIPT (FDD pages 63–234)
What This Means (2024 FDD)
According to the 2024 Deka Lash Franchise Disclosure Document, Deka Lash has the right, but not the obligation, to offer deals, discounted services, gift certificates, memberships, coupons, or vouchers on third-party websites or apps. These may include platforms such as Living Social, Facebook, or Groupon.
Deka Lash retains the right to collect and retain any revenue from these deals, including payments to third parties. Franchisees are not entitled to receive any payment or reimbursement from Deka Lash, its affiliates, third parties, or customers if the related services have not been provided by the franchisee's business. Any net cash gain to Deka Lash from these promotions, after deducting associated expenses, will be contributed to the Brand Development Fund.
Despite Deka Lash managing the promotions, franchisees are obligated to provide the services and products associated with the deals. Furthermore, franchisees are generally prohibited from conducting their own digital marketing related to the Deka Lash brand unless they receive written consent from Deka Lash and comply with their policies, which Deka Lash can withdraw at any time.