What is the purpose of the Secret Shopper Fee for a Deka Lash franchise?
Deka_Lash Franchise · 2024 FDDAnswer from 2024 FDD Document
- 4.30 Secret Shopper Fee. You agree to pay us or our required vendor to secretly evaluate your location and staff.
This involves us or our vendor purchasing services from you, which you also agree to reimburse us for.
The Secret Shopper Fee is specified in the Operations Manual.
We reserve the right to change this Secret Shopper Fee as the costs to evaluate your location changes.
Source: Item 23 — RECEIPT (FDD pages 63–234)
What This Means (2024 FDD)
According to the 2024 Deka Lash Franchise Disclosure Document, franchisees must pay a Secret Shopper Fee. This fee covers the cost for Deka Lash, or a vendor they designate, to evaluate the franchisee's location and staff. This evaluation is conducted secretly, with the evaluator purchasing services from the Deka Lash location. The franchisee is also required to reimburse Deka Lash for the cost of these services.
The purpose of the Secret Shopper Fee is to ensure that Deka Lash locations maintain the standards and quality of service expected within the franchise system. By having an outside party evaluate the location and staff, Deka Lash can identify areas where improvements may be needed. This helps to maintain consistency across all franchise locations and protect the brand's reputation.
The amount of the Secret Shopper Fee is specified in the Deka Lash Operations Manual, and Deka Lash retains the right to change this fee as the costs to evaluate a location change. This means that the fee could fluctuate over time, and franchisees should be prepared for potential adjustments. Franchisees are responsible for paying this fee as part of their ongoing obligations under the Franchise Agreement.
Overall, the Secret Shopper Fee is a mechanism for Deka Lash to monitor and maintain quality control within its franchise system. While it represents an additional cost for franchisees, it also provides an opportunity to receive feedback and improve their operations, ultimately contributing to the success of the Deka Lash brand.