Where is the Deka Lash Protected Area defined?

According to Deka Lash's 2024 Franchise Disclosure Document, the Protected Area for a franchisee is defined in Schedule 1, Section 3 of the Franchise Agreement. The document states that the area or population size within the Protected Area will vary based on demographics and market development. While the Protected Area is generally a 1.5-mile radius, Deka Lash retains the right to modify its size based on specific market conditions.

This means that a prospective Deka Lash franchisee's exclusive territory is not fixed and can be adjusted by the franchisor. The franchisee's rights within the Protected Area are also subject to certain reservations by Deka Lash.

Deka Lash retains the right to sell approved products and services through alternative channels of distribution, such as the internet, even within a franchisee's Protected Area. They can also acquire or be acquired by competing systems, even those with units inside the Protected Area. Furthermore, Deka Lash can develop other business systems with different names or marks, potentially offering similar services to Deka Lash businesses. These stipulations mean that while a franchisee has a Protected Area, Deka Lash maintains significant rights to operate and compete within that same area through other channels and brands.