What is the procedure for getting approval from Deka Lash for my advertising materials?
Deka_Lash Franchise · 2024 FDDAnswer from 2024 FDD Document
Use of Your Own Advertising Material. You may use your own advertising materials provided that, prior to use, you submit them to us and we approve them, in writing, and they adhere to federal, state, and local law. All Internet and social media marketing using our Marks must be coordinated through us and approved by us. If our written approval is not received within 14 days from the date we received any material or marketing request, the material or request is deemed disapproved. (Franchise Agreement, Section 7.2).
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 32–40)
What This Means (2024 FDD)
According to Deka Lash's 2024 Franchise Disclosure Document, if franchisees want to use their own advertising materials, they must first submit the materials to Deka Lash for written approval. These materials must also adhere to all federal, state, and local laws. All internet and social media marketing that uses Deka Lash's trademarks must be coordinated and approved by Deka Lash.
If Deka Lash does not provide written approval within 14 days of receiving the advertising materials or marketing request, the request is considered disapproved. This means a franchisee needs to plan ahead and submit materials well in advance of when they want to use them. Deka Lash also retains the right to demand that a franchisee stop using any advertising, promotions, or promotional materials that Deka Lash deems necessary to discontinue.
This approval process gives Deka Lash control over its brand image and marketing message. While it allows franchisees some flexibility to create their own advertising, it ensures that all marketing efforts align with Deka Lash's overall strategy and standards. Franchisees should factor this approval process and potential delays into their marketing plans and budgets.