Did Deka Lash previously offer Area Representative franchises, and if so, when?
Deka_Lash Franchise · 2024 FDDAnswer from 2024 FDD Document
We previously offered an Area Representative franchise in 2016, through a separate Franchise Disclosure Document, in which Area Representatives would recruit and support unit franchisees in their territory in exchange for a portion of the initial franchise fee and royalty paid by the unit franchisee. Area Representatives may have some management responsibilities related to the sale or operation of unit franchises. We attach here as Exhibit L a list of Area Representatives and further disclosures about them as to Items 2, 3, 4, and 11 of this disclosure document. We no longer offer an Area Representative franchise.
Source: Item 1 — THE FRANCHISOR, AND ANY PARENTS, PREDECESSORS AND AFFILIATES (FDD pages 9–11)
What This Means (2024 FDD)
According to the 2024 Deka Lash Franchise Disclosure Document, Deka Lash previously offered Area Representative franchises starting in 2016. Through a separate Franchise Disclosure Document, Area Representatives were responsible for recruiting and supporting unit franchisees within their designated territory. In exchange for these services, the Area Representatives received a portion of the initial franchise fee and ongoing royalty payments collected from the unit franchisees they supported. These representatives may also have had some management responsibilities related to the sale or operation of unit franchises.
The FDD states that Deka Lash no longer offers Area Representative franchises. Exhibit L of the FDD contains a list of Area Representatives and further disclosures about them as to Items 2, 3, 4, and 11 of the disclosure document.
For a prospective franchisee, this information indicates that Deka Lash has experimented with different franchise models in the past. While the Area Representative model is no longer offered, understanding its structure can provide insight into how Deka Lash has approached market expansion and franchisee support. Reviewing Exhibit L may also offer valuable context about the individuals who previously held these roles and their experiences with the Deka Lash franchise system.