Is Deka Lash planning to use public figure endorsements in the future?
Deka_Lash Franchise · 2024 FDDAnswer from 2024 FDD Document
We may use the Brand Development Fund to pay for any costs incurred through third parties or our employment of personnel primarily dedicated to consumer marketing and promotion activities associated with advertising, promotional events, graphic design, photography, video production, branding, public relations, marketing, promotional materials, media, production, and any other activity we believe will benefit Deka Lash, including the creation, maintenance, optimization, and advertising of the company website or other websites, pay per click advertising, and administration of such, creating, conducting, and managing social media, creating, maintenance and promotion of appointment setting software, contests, direct mailers, promotions, and providing promotional materials to our franchisees. We may also use these fees for the support of creation and execution of all materials. We have the right to develop all media and marketing programs (internally or through outside vendors), and have the final decision on all promotions, creative concepts, and media.
Source: Item 18 — PUBLIC FIGURES (FDD pages 54–55)
What This Means (2024 FDD)
Based on the 2024 Franchise Disclosure Document, it is not possible to determine whether Deka Lash plans to use public figure endorsements in the future. While the document mentions various advertising and promotional activities that Deka Lash may undertake, it does not specifically address the use of public figures or celebrity endorsements.
The FDD states that Deka Lash uses the Brand Development Fund to pay for consumer marketing and promotion activities. These activities include advertising, promotional events, graphic design, photography, video production, branding, public relations, marketing, promotional materials, and media production. The company has the right to develop all media and marketing programs and has the final decision on all promotions, creative concepts, and media.
A prospective franchisee should directly ask Deka Lash whether they intend to incorporate public figure endorsements into their marketing strategy. This inquiry would provide clarity on their future plans and how such endorsements might impact the franchise.