Who is the parent company of Deka Lash?
Deka_Lash Franchise · 2024 FDDAnswer from 2024 FDD Document
Our parent company is DL Brands, LLC, a Delaware Limited Liability Company formed on March 13, 2019, with a principal business address at 20 South Main Street, #248, Bountiful, UT 84010. DL Brands, LLC does not offer products or services to our franchisees and has never offered franchises in any line of business.
DL Brands, LLC is owned by Look Good Brands, LLC, a Delaware Limited Liability Company formed on March 13, 2019, with a principal business address at 20 South Main Street, #248, Bountiful, UT 84010. Look Good Brands, LLC does not offer products or services to our franchisees and has never offered franchises in any line of business.
Source: Item 1 — THE FRANCHISOR, AND ANY PARENTS, PREDECESSORS AND AFFILIATES (FDD pages 9–11)
What This Means (2024 FDD)
According to Deka Lash's 2024 Franchise Disclosure Document, DL Franchising, LLC d/b/a Deka Lash, the Franchisor, has two parent companies: DL Brands, LLC and Look Good Brands, LLC. DL Brands, LLC is the direct parent company of DL Franchising, LLC. Look Good Brands, LLC is the parent company of DL Brands, LLC, making it the ultimate parent company. Both DL Brands, LLC and Look Good Brands, LLC are Delaware Limited Liability Companies formed on March 13, 2019, and share the same principal business address.
Neither DL Brands, LLC nor Look Good Brands, LLC offer any products or services to Deka Lash franchisees, and they have never offered franchises in any line of business. This structure is common in franchising, where a holding company owns the franchise company, potentially for liability or tax reasons.
Prospective franchisees should be aware of the parent company structure, although it appears that the parent companies have no direct involvement in the franchise operations or support. Understanding the ownership structure can be helpful for assessing the long-term stability and strategic direction of the Deka Lash franchise system.