What was the net change in the total number of Deka Lash outlets during 2023?
Deka_Lash Franchise · 2024 FDDAnswer from 2024 FDD Document
| Outlet Type | Year | Outlets at the Start of the Year | Outlets at the End of the Year | Net Change |
|---|---|---|---|---|
| Franchised | 2021 | 90 | 103 | +13 |
| 2022 | 103 | 123 | +20 | |
| 2023 | 123 | 130 | +7 | |
| Company-Owned* | 2021 | 6 | 5 | -1 |
| 2022 | 5 | 6 | +1 | |
| 2023 | 6 | 0 | -6 | |
| Total Outlets | 2021 | 96 | 108 | +12 |
| 2022 | 108 | 129 | +21 | |
| 2023 | 129 | 130 | +1 |
Source: Item 20 — OUTLETS AND FRANCHISEE INFORMATION (FDD pages 57–62)
What This Means (2024 FDD)
According to Deka Lash's 2024 Franchise Disclosure Document, the net change in the total number of outlets during 2023 was an increase of 1. Specifically, the total number of Deka Lash outlets started the year at 129 and ended the year at 130. This includes both franchised and company-owned outlets.
Breaking this down further, the number of franchised outlets increased by 7, starting at 123 and ending at 130 in 2023. However, the number of company-owned outlets decreased by 6, going from 6 at the beginning of 2023 to 0 by the end of the year. This indicates a shift in Deka Lash's business model, potentially focusing more on franchised locations rather than company-operated ones.
For a prospective franchisee, this data is crucial in understanding the growth and strategic direction of Deka Lash. The overall positive net change, driven by franchise growth, could be seen as a positive sign. However, the decrease in company-owned stores may warrant further investigation to understand the reasons behind this shift and its potential impact on franchisee support and brand strategy.