What was the net change in the number of company-owned Deka Lash outlets during 2023?
Deka_Lash Franchise · 2024 FDDAnswer from 2024 FDD Document
| Outlet Type | Year | Outlets at the Start of the Year | Outlets at the End of the Year | Net Change |
|---|---|---|---|---|
| Company-Owned* | 2021 | 6 | 5 | -1 |
| 2022 | 5 | 6 | +1 | |
| 2023 | 6 | 0 | -6 |
Source: Item 20 — OUTLETS AND FRANCHISEE INFORMATION (FDD pages 57–62)
What This Means (2024 FDD)
According to Deka Lash's 2024 Franchise Disclosure Document, the net change in the number of company-owned outlets in 2023 was -6. This means that Deka Lash had six fewer company-owned locations at the end of 2023 than it did at the beginning of the year. At the start of 2023, Deka Lash had 6 company-owned outlets, but by the end of the year, that number decreased to 0.
It is important to note that company-owned outlets are operated by Deka Lash's affiliate, DL Studios, LLC. The decrease in company-owned stores could be due to several factors, such as closures, sales to franchisees, or a strategic decision to focus more on franchising rather than direct operation.
Potential franchisees should consider the performance and changes in both franchised and company-owned store counts when evaluating the overall health and direction of Deka Lash. Understanding the reasons behind changes in company-owned store numbers can provide valuable insights into the franchisor's strategies and priorities.