What was the net change in the number of company-owned Deka Lash outlets during 2021?
Deka_Lash Franchise · 2024 FDDAnswer from 2024 FDD Document
| Outlet Type | Year | Outlets at the Start of the Year | Outlets at the End of the Year | Net Change |
|---|---|---|---|---|
| Franchised | 2021 | 90 | 103 | +13 |
| 2022 | 103 | 123 | +20 | |
| 2023 | 123 | 130 | +7 | |
| Company-Owned* | 2021 | 6 | 5 | -1 |
| 2022 | 5 | 6 | +1 | |
| 2023 | 6 | 0 | -6 | |
| Total Outlets | 2021 | 96 | 108 | +12 |
| 2022 | 108 | 129 | +21 | |
| 2023 | 129 | 130 | +1 |
Source: Item 20 — OUTLETS AND FRANCHISEE INFORMATION (FDD pages 57–62)
What This Means (2024 FDD)
According to Deka Lash's 2024 Franchise Disclosure Document, the net change in the number of company-owned outlets during 2021 was a decrease of one outlet. At the start of 2021, there were 6 company-owned Deka Lash outlets, and by the end of the year, this number had decreased to 5.
This information is relevant for prospective franchisees as it provides insight into the operational strategies of Deka Lash. Company-owned stores can serve as models for franchisees, and their performance can indicate the overall health and direction of the brand. A decrease in company-owned stores could signal a strategic shift towards franchising or could reflect challenges in operating company-owned locations.
It's important to note that the company-owned outlets are operated by Deka Lash's affiliate, DL Studios, LLC. Monitoring the changes in both franchised and company-owned outlets can help potential franchisees assess the stability and growth potential of the Deka Lash franchise system. Further investigation into the reasons behind the decrease in company-owned stores during 2021 may provide a more comprehensive understanding of the franchise's performance and strategy.