What is the name of the Deka Lash franchisor entity?

According to the 2024 Deka Lash Franchise Disclosure Document, the franchisor is DL Franchising, LLC d/b/a Deka Lash. This means that the legal entity responsible for granting franchises and overseeing the Deka Lash system is DL Franchising, LLC, which operates under the trade name Deka Lash. This is a common practice in franchising, where a company uses a trade name for branding and marketing purposes while the legal entity retains responsibility for legal and contractual obligations.

As a prospective franchisee, it is important to understand the distinction between the legal entity and the trade name. All legal documents, such as the franchise agreement, will be with DL Franchising, LLC. Franchisees need to verify the legal standing and history of DL Franchising, LLC, as this entity is ultimately responsible for upholding the terms of the franchise agreement and providing support to franchisees.

The FDD also indicates that franchisees cannot use "Deka" or "Deka Lash" in their entity name. However, they can use "Deka Lash" followed by their entity number as their "doing business as" name. This requirement ensures brand consistency and prevents confusion among customers. Franchisees must adhere to these naming guidelines to maintain uniformity across the Deka Lash system and avoid potential trademark issues.