Does Deka Lash monitor the performance of public figure endorsements?
Deka_Lash Franchise · 2024 FDDAnswer from 2024 FDD Document
form, change, dissolve or merge any Local Advertising Cooperative. (Franchise Agreement, Section 7.5).
Brand Development Fees. We require you to contribute a monthly Brand Development Fee equal to the greater of 3% of Gross Studio Sales or, after one year of being open, $500 per month. We may use the Brand Development Fund to pay for any costs incurred through third parties or our employment of personnel primarily dedicated to consumer marketing and promotion activities associated with advertising, promotional events, graphic design, photography, video production, branding, public relations, marketing, promotional materials, media, production, and any other activity we believe will benefit Deka Lash, including the creation, maintenance, optimization, and advertising of the company website or other websites, pay per click advertising, and administration of such, creating, conducting, and managing social media, creating, maintenance and promotion of appointment setting software, contests, direct mailers, promotions, and providing promotional materials to our franchisees. We may also use these fees for the support of creation and execution of all materials. We have the right to de
Source: Item 18 — PUBLIC FIGURES (FDD pages 54–55)
What This Means (2024 FDD)
Based on the 2024 Deka Lash Franchise Disclosure Document, there is no specific information provided regarding the monitoring of public figure endorsement performance. However, the FDD does mention that Deka Lash utilizes a Brand Development Fund, which may be used for various marketing and promotional activities. These activities include advertising, promotional events, graphic design, photography, video production, branding, public relations, marketing, promotional materials, and media production. Deka Lash has the right to develop all media and marketing programs and has the final decision on all promotions, creative concepts, and media.
Given that Deka Lash actively manages marketing and promotional activities, it is possible that they track the performance of various campaigns, including those involving public figures. However, the FDD does not explicitly state whether or not they monitor the performance of public figure endorsements.
A prospective franchisee should inquire directly with Deka Lash about their specific practices for monitoring the effectiveness of marketing campaigns, including those involving public figures, to gain a better understanding of how these endorsements are evaluated and managed.