What is the minimum number of Deka Lash members required to avoid termination?
Deka_Lash Franchise · 2024 FDDAnswer from 2024 FDD Document
er direct marketing must be approved by us, in writing, for each occurrence, in advance. You may accept customers in your Studio who come for services without regard to where they reside.
Required Sales Volume. After two years from the Effective Date of your Franchise Agreement you are
Source: Item 12 — TERRITORY (FDD pages 40–44)
What This Means (2024 FDD)
According to Deka Lash's 2024 Franchise Disclosure Document, after two years from the effective date of the Franchise Agreement, a franchisee must maintain a minimum of 75 members in Deka Lash's membership program to avoid potential termination of the agreement. Alternatively, a franchisee can meet a minimum gross revenue of $15,000 per month.
This requirement ensures that franchisees are actively building a sustainable customer base and generating sufficient revenue. Failing to meet either the membership or revenue threshold gives Deka Lash the right to terminate the Franchise Agreement.
For a prospective franchisee, this highlights the importance of effective marketing and customer retention strategies. It also emphasizes the need for a solid business plan that projects realistic membership and revenue growth within the first two years of operation. Franchisees should consider these minimum requirements when evaluating the financial viability of a Deka Lash franchise and developing their operational strategies.
It is important to note that this is just one of the conditions that could lead to termination. Franchisees must also remain current on all obligations to Deka Lash and comply with all terms of the Franchise Agreement.