Can Deka Lash merge any Local Advertising Cooperative?

According to Deka Lash's 2024 Franchise Disclosure Document, Deka Lash retains the authority to merge any Local Advertising Cooperative. This means that Deka Lash has the right to combine existing cooperatives into larger entities.

This provision grants Deka Lash significant control over the advertising and marketing strategies implemented at the local level. As a franchisee, you must be aware that the structure of your Local Advertising Cooperative could change, potentially altering the way advertising funds are pooled and spent.

It is important to stay informed about any changes Deka Lash makes to the Local Advertising Cooperative structure, as these changes could impact your local marketing efforts and the overall effectiveness of advertising in your area. Franchisees should maintain open communication with Deka Lash to understand the rationale behind any mergers and how they might benefit or affect individual franchise locations.