How many votes does a member of a Deka Lash Local Advertising Cooperative have?

According to Deka Lash's 2024 Franchise Disclosure Document, each member of a Local Advertising Cooperative has one vote for each Franchised Business they operate within the geographic area covered by the cooperative. This means that a franchisee's voting power is directly tied to the number of Deka Lash locations they own within that specific advertising region.

For a prospective franchisee, this structure ensures that those operating multiple units within a region have a proportionally larger say in the cooperative's decisions, such as advertising programs and promotional materials. However, it also means that a franchisee with only one location has a smaller influence compared to larger multi-unit operators in the same area.

It's important to note that all outlets, including those operated by Deka Lash itself, contribute to the Local Advertising Cooperative on the same basis, whether it's a percentage of revenue or a fixed amount. The amount of contribution is determined by the members, but is subject to Deka Lash's approval. This system aims to balance the influence of individual franchisees with the overall strategic direction set by the franchisor.