How many Deka Lash studios are included in the middle 1/3 performance segment?
Deka_Lash Franchise · 2024 FDDAnswer from 2024 FDD Document
| Top 1/3 | Middle 1/3 | Bottom 1/3 | |
|---|---|---|---|
| Number of Studios | 37 | 36 | 36 |
| Average of Gross Revenue | $495,184 | $287,860 | $152,349 |
| Median of Gross Revenue | $458,763 | $278,672 | $162,457 |
| Number of Studios Which | 13 of 37 (35%) | 15 of 36 (42%) | 21 of 36 (58%) |
| Attained or Surpassed Average | |||
| Highest 5 Studio Revenues in Performance Segment | |||
| $ 795,220 | $ 358,241 | $ 226,592 | |
| $ 758,843 | $ 355,627 | $ 223,306 | |
| $ 758,433 | $ 351,747 | $ 219,967 | |
| $ 684,197 | $ 340,792 | $ 219,319 | |
| $ 599,102 | $ 339,459 | $ 219,312 | |
| Lowest 5 Studio Revenues in Performance Segment | |||
| $ 387,910 | $ 252,708 | $ 91,714 | |
| $ 385,286 | $ 240,931 | $ 73,330 | |
| $ 383,126 | $ 235,188 | $ 50,499 | |
| $ 379,655 | $ 233,466 | $ 38,827 | |
| $ 367,617 | $ 229,715 | $ 30,645 |
Source: Item 19 — FINANCIAL PERFORMANCE REPRESENTATIONS (FDD pages 55–57)
What This Means (2024 FDD)
According to Deka Lash's 2024 Franchise Disclosure Document, the middle 1/3 performance segment includes 36 studios. This data is based on studios that were open and operating for at least 12 months as of December 31, 2023. Deka Lash had 130 open franchised locations as of that date, with 109 meeting the 12-month operational requirement and included in the financial performance representation.
Of these 36 studios in the middle performance segment, 15 of them (42%) attained or surpassed the average gross revenue for that segment. The average gross revenue for the middle 1/3 segment was $287,860, with a median gross revenue of $278,672. The highest revenue generated by a studio in this segment was $358,241, while the lowest was $229,715.
Prospective franchisees should note that these figures represent past performance and that individual results may vary. Deka Lash explicitly states that there is no assurance that a franchisee will earn as much as the figures presented. It is important for potential franchisees to conduct their own due diligence and consider various factors, such as location and market conditions, before investing in a Deka Lash franchise.