How many company-owned Deka Lash outlets were operating at the start of 2022?
Deka_Lash Franchise · 2024 FDDAnswer from 2024 FDD Document
| Outlet Type | Year | Outlets at the Start of the Year | Outlets at the End of the Year | Net Change |
|---|---|---|---|---|
| Company-Owned* | 2021 | 6 | 5 | -1 |
| 2022 | 5 | 6 | +1 | |
| 2023 | 6 | 0 | -6 |
Source: Item 20 — OUTLETS AND FRANCHISEE INFORMATION (FDD pages 57–62)
What This Means (2024 FDD)
According to Deka Lash's 2024 Franchise Disclosure Document, there were 5 company-owned Deka Lash outlets at the start of 2022. The FDD provides a system-wide outlet summary that includes both franchised and company-owned locations. Company-owned outlets are operated by Deka Lash's affiliate, DL Studios, LLC.
For a prospective franchisee, this information indicates the scale of corporate operations compared to franchised ones. It can be helpful to understand how actively the franchisor is involved in direct operations, as this can impact the support, training, and resources available to franchisees. A higher number of company-owned stores might suggest a greater understanding of day-to-day operational challenges and opportunities.
However, it's important to note that the number of company-owned stores can fluctuate. In 2021, Deka Lash had 6 company-owned outlets at the start of the year, which decreased to 5 by the end of the year. In 2022, the number increased from 5 to 6. In 2023, the number decreased from 6 to 0. This could reflect a strategic decision to refranchise company-owned locations or other changes in the company's operational model. Franchisees should inquire about the reasons behind these changes to better assess the stability and direction of the Deka Lash brand.