How many company-owned Deka Lash outlets were operating at the end of 2023?
Deka_Lash Franchise · 2024 FDDAnswer from 2024 FDD Document
| Outlet Type | Year | Outlets at the Start of the Year | Outlets at the End of the Year | Net Change |
|---|---|---|---|---|
| Company-Owned* | 2021 | 6 | 5 | -1 |
| 2022 | 5 | 6 | +1 | |
| 2023 | 6 | 0 | -6 |
Source: Item 20 — OUTLETS AND FRANCHISEE INFORMATION (FDD pages 57–62)
What This Means (2024 FDD)
According to Deka Lash's 2024 Franchise Disclosure Document, at the end of 2023, there were zero company-owned Deka Lash outlets. The provided table, titled "System Wide Outlet Summary For Years 2021 to 2023," details the number of franchised and company-owned outlets over the past three years. Company-owned outlets are operated by Deka Lash's affiliate, DL Studios, LLC.
In 2021, Deka Lash started with 6 company-owned outlets and ended the year with 5. In 2022, the number began with 5 and ended with 6. However, in 2023, the number of company-owned Deka Lash locations decreased from 6 at the beginning of the year to 0 by the end of the year. This indicates a strategic shift in Deka Lash's operational model, possibly focusing more on franchised locations rather than company-operated ones.
For a prospective franchisee, this information suggests that Deka Lash is increasingly relying on franchisees to expand its brand presence. This could mean more support and resources are directed towards franchisees. However, it also means that franchisees will not be competing directly with company-owned locations, which can be a significant advantage. It is important for potential franchisees to understand the reasons behind this shift and how it might impact their investment and operational strategies.