When is the Deka Lash local advertising fee due?

According to Deka Lash's 2024 Franchise Disclosure Document, the local advertising fee is due at the time set by the Cooperative. The amount of the local advertising fee is determined by the Cooperative. Deka Lash franchisees may be required to contribute to a local advertising cooperative, and the contribution amount is determined by a vote of the members. Any contributions made to the Cooperative will be credited against the Local Marketing Requirement.

In addition to the local advertising fee, Deka Lash franchisees must also meet a minimum local marketing requirement. The minimum local marketing requirement is $2,000 per month, and is due when billed by the local advertiser. If a franchisee fails to spend the minimum amount on local marketing, Deka Lash has the right to require the franchisee to pay the unspent required balance to the Brand Development Fund.

Prospective franchisees should inquire with Deka Lash about the specifics of the local advertising cooperative in their area, including how the cooperative is managed, how the advertising fee is determined, and how the funds are used. Understanding these details will help franchisees budget for their advertising expenses and ensure they are meeting their local marketing obligations.