What kind of advertising and marketing advice does Deka Lash provide?
Deka_Lash Franchise · 2024 FDDAnswer from 2024 FDD Document
curred through third parties or our employment of personnel primarily dedicated to consumer marketing and promotion activities associated with advertising, promotional events, graphic design, photography, video production, branding, public relations, marketing, promotional materials, media, production, and any other activity we believe will benefit Deka Lash, including the creation, maintenance, optimization, and advertising of the company website or other websites, pay per click advertising, and administration of such, creating, conducting, and managing social media, creating, maintenance and promotion of appointment setting software, contests, direct mailers, promotions, and providing promotional materials to our franchisees. We may also use these fees for the support of creation and execution of all materials. We have the right to develop all media and marketing programs (internally or through outside vendors), and have the final decision on all promotions, creative concepts, and media. We may add information about franchise opportunities to advertising and activities supported by the Brand Development Fee. We do not guarantee that you will benefit from the Brand Development Fund in proportion to your contributions. We will not use the Brand Development Fund to defray the cost of our general operating expenses except for reasonable allocation of overhead, including pro-rata amount of salaries and facilities, used to develop, research and administer the promotions, products and activities covered by the Brand Development Fees.
Source: Item 23 — RECEIPT (FDD pages 63–234)
What This Means (2024 FDD)
According to Deka Lash's 2024 Franchise Disclosure Document, Deka Lash offers advice and support in various advertising and marketing activities. These include promotional events, graphic design, photography, video production, branding, public relations, marketing, promotional materials, and media production. Deka Lash also provides guidance on creating, maintaining, optimizing, and advertising the company website, managing pay-per-click advertising, social media, appointment setting software, contests, and direct mailers.
Deka Lash retains control over all media and marketing programs, whether developed internally or through outside vendors, and has the final say on all promotions, creative concepts, and media. Deka Lash may also add information about franchise opportunities to advertising and activities supported by the Brand Development Fund. However, there is no guarantee that franchisees will benefit from the Brand Development Fund in proportion to their contributions.
Furthermore, franchisees are generally restricted from conducting their own digital marketing related to the Deka Lash brand without written consent from Deka Lash, and must comply with Deka Lash's policies if such permission is granted. Deka Lash also has the right, but not the obligation, to offer deals, discounted services, gift certificates, memberships, coupons, or vouchers on third-party websites or apps. The marketing section of the operations manual consists of 8 pages.