What was Jessica Fasanelli's role at Streamline Brands before joining Deka Lash?
Deka_Lash Franchise · 2024 FDDAnswer from 2024 FDD Document
Jessica Fasanelli, Head of Digital and Performance Marketing. Ms. Fasanelli joined the Deka Lash in September 2023 and serves as the Head of Digital and Performance Marketing. Prior to joining Deka Lash, Ms. Fasanelli served as the Digital Marketing Manager for Streamline Brands from February 2022 to September 2023. From 2014 to 2022, she served in various marketing roles for The Little Gym International.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 32–40)
What This Means (2024 FDD)
According to Deka Lash's 2024 Franchise Disclosure Document, Jessica Fasanelli held the position of Digital Marketing Manager at Streamline Brands prior to joining Deka Lash. She worked in this role from February 2022 to September 2023.
Ms. Fasanelli joined Deka Lash in September 2023 and currently serves as the Head of Digital and Performance Marketing. Her prior experience at Streamline Brands and in various marketing roles at The Little Gym International from 2014 to 2022 likely contributes to her expertise in digital marketing and performance strategies for Deka Lash.
This information is relevant for prospective franchisees as it provides insight into the experience and qualifications of the Deka Lash team members who provide support and training. Knowing that key personnel have relevant industry experience can increase a franchisee's confidence in the brand's leadership and support systems.