What intangible assets, other than goodwill, does Deka Lash primarily consist of?
Deka_Lash Franchise · 2024 FDDAnswer from 2024 FDD Document
e," "us," or "our") offers a franchise program to operate studios which offer eyelash extension, eyebrow, and skincare services and related products ("System"). Our system utilizes specified marketing techniques and operating procedures; and
WHEREAS, Franchisee and all Signators identified on the signature page to this Agreement, in your personal capacity, (collectively "Franchisee," "you," or "your") desire to utilize our System and our trade names, service marks, and trademarks (collectively, the "Marks"); and
NOW, THEREFORE, for value received, Deka Lash and Franchisee ("the Parties") agree as follows:
1. GRANT OF FRANCHISE
Subject to the terms of this franchise agreement ("Agreement" or "Franchise Agreement"), we grant to you a Deka Lash franchise ("Franchised Business") using our system and our Marks in the protected area described in Schedule 1 ("Protected Area"). You agree to abide by the terms of this Agreement.
2. TERM AND RENEWAL
- **2.1.
Source: Item 23 — RECEIPT (FDD pages 63–234)
What This Means (2024 FDD)
According to the 2024 Deka Lash Franchise Disclosure Document, the primary intangible assets consist of the trade names, service marks, and trademarks, which are collectively referred to as the "Marks." Deka Lash grants franchisees the right to use its system and Marks within a protected area, as outlined in the franchise agreement. Franchisees are required to use the Marks in accordance with Deka Lash's standards.
The franchise agreement also stipulates that franchisees cannot use any marks that could be confused with Deka Lash's Marks. Deka Lash retains the right to update, replace, modify, or add to its Marks, ensuring that the brand remains current and protected. This control over the Marks is crucial for maintaining brand consistency and preventing unauthorized use.
Additionally, Deka Lash requires franchisees to assign all listings associated with the franchise, including telephone numbers, email addresses, domain names, social media accounts, Internet listings, and websites, to the franchisor. These electronic identities are used in connection with the Marks and the operation of the franchised business. This assignment is irrevocable and becomes effective upon the expiration or termination of the franchise agreement, ensuring that Deka Lash maintains control over its brand's online presence and customer communications.