Who are the instructors for the initial training program at Deka Lash?
Deka_Lash Franchise · 2024 FDDAnswer from 2024 FDD Document
Missy Signoracci | 1 | 1 | | | Bianca King | 7 | 1 | | | Karli Blair | 6 | 6 | | | Ann-Marie Korzen | 15 | 3 | | | Ana O’Brien | 7 | 3 | | | Jessica Fasanelli | 9 | < 1 | | The following Instructors teach our initial training program: Troy McCullen, Melissa Blundell, Missy Signoracci, Bianca King, Karli Blair, Ann-Marie Korzen, Ana O'Brien, Jessica Fasanelli. The nature of our instructors' experience is as follows:
Troy McCullen, Director of Franchise Training and Success. Troy McCullen has served as our Director of Franchise Training and Success since February 2023. Previously, Mr. McCullen was a Franchise Success Manager for us from March 2022 to February 2023. From July 2017 to December 2022, Troy McCullen served as a Licensed Real Estate Salesperson for Keller Williams Realty in Latham, NY. From October 2021 to June 2022, Troy McCullen served as Director of Operations for Thomas Pest Services in Schenectady, NY. From September 2015 to September 2020, Troy McCullen served as a Regional Sales Director for GNC in Pittsburgh, PA.
Melissa Blundell, Director of Training. Melissa Blundell has served as our Director of Training since November 2023. Previously Mrs. Blundell was a Regional Trainer with us from December 2021 to November 2023. From January 2018 to December 2021, Melissa work at Central Oklahoma College as an Esthetics Instructor. From October 2008 to January 2018, she was the owner and operator of a Salon & Spa in Oklahoma City, OK.
Missy Signoracci, Director of Technology and Program Management. Missy has served as our Director of Technology and Program Management since joining Deka Lash in August 2022. Prior
to joining Deka Lash, Missy was the Director of Operational Effectiveness at Mad Mobile in Tampa, FL from July 2018 through July 2022. From June 2017 to July 2018, she was Technical Human Resources Manager at Charter Communications in St. Petersburg, FL and also worked at Nielsen June 2011 to June 2017 as Global Talent Acquisition Partner and Global Business Process Improvement Project Manager in Tampa, FL.
Jessica Fasanelli, Head of Digital and Performance Marketing. Ms. Fasanelli joined the Deka Lash in September 2023 and serves as the Head of Digital and Performance Marketing. Prior to joining Deka Lash, Ms. Fasanelli served as the Digital Marketing Manager for Streamline Brands from February 2022 to September 2023. From 2014 to 2022, she served in various marketing roles for The Little Gym International.
Ann-Marie Korzen, Franchise Success Manager. Ms. Korzen has been a Franchise Success Manager for us since June 2003 and served as a Regional Marketing Manager from April 2022 to June 2003 and as our Outbound Sales Manager from October 2020 to April 2022. Prior to joining us, Ms Korzen was the Director of Business Development for Network Deposition Services from 2019 to 2020 and a Regional Sales Manager for Around Campus from 2017 to 2018.
Karli Blair, Franchise Success Manager. Ms. Blair has served as a Franchise Success Manager for us since July 2023 and as a Regional Marketing Manager from April 2022 to July 2023. Ms. Blair served as a call agent in our Customer Service Center from 2017 to 2022.
Bianca King, Supply Chain Specialist. Ms. King has served as our Supply Chain Specialist since September 2022. From November 2016 to September 2022 Ms. King served in various roles at DePasquale Salon Systems in Fairlawn, NJ including three years as a buyer for their supply chain.
Ana O'Brien, Branding Coordinator. Ms. O'Brien has served as our Branding and Social Media Coordinator since May 2021. From November 2020 to May 2021, Ms. O'Brien served as our Brand Marketing Intern. Prior to joining us, Ms. O'Brien was the Social Media Manager for two Deka Lash studios in Pittsburgh, PA from 2016 to 2020.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 32–40)
What This Means (2024 FDD)
According to Deka Lash's 2024 Franchise Disclosure Document, the initial training program is taught by Troy McCullen, Melissa Blundell, Missy Signoracci, Bianca King, Karli Blair, Ann-Marie Korzen, Ana O'Brien, and Jessica Fasanelli. The FDD provides details on each instructor's experience and role within Deka Lash.
Troy McCullen is the Director of Franchise Training and Success since February 2023, previously holding positions such as Franchise Success Manager and roles outside the company. Melissa Blundell is the Director of Training since November 2023, with prior experience as a Regional Trainer and an Esthetics Instructor. Missy Signoracci is the Director of Technology and Program Management since August 2022, with a background in operational effectiveness and technical human resources.
Jessica Fasanelli is the Head of Digital and Performance Marketing since September 2023, with experience as a Digital Marketing Manager. Ann-Marie Korzen is a Franchise Success Manager since June 2003, previously holding roles such as Regional Marketing Manager and Outbound Sales Manager. Karli Blair is a Franchise Success Manager since July 2023, with prior experience as a Regional Marketing Manager. Bianca King is the Supply Chain Specialist since September 2022, with experience in various roles at DePasquale Salon Systems. Ana O'Brien is the Branding Coordinator since May 2021, previously serving as a Brand Marketing Intern and Social Media Manager for Deka Lash studios.
Prospective franchisees should note that Deka Lash's training programs and instructors are subject to change without notice. This flexibility allows Deka Lash to adapt its training to current market trends, trainee experience levels, and updates to their systems and processes. Franchisees may want to inquire about the most current instructor assignments and their specific areas of expertise during their due diligence.