What is included in the definition of 'Customer Data' for a Deka Lash franchise?

According to Deka Lash's 2024 Franchise Disclosure Document, Customer Data is considered Confidential Information and encompasses any information collected about customers in connection with their use of Deka Lash's services. This includes, but is not limited to, a customer's name, telephone number, address, and email address. Deka Lash retains all rights, title, and interest in and to the Customer Data, including all intellectual property rights.

This means that as a Deka Lash franchisee, you will be collecting and handling sensitive customer information. While you can use this data to provide services, Deka Lash maintains ownership of it. This is a common practice in franchising, as it allows the franchisor to maintain consistency and control over customer relationships across the entire brand.

Upon termination of the franchise agreement, a franchisee must return all Confidential Information, including Customer Data, to Deka Lash. Franchisees are prohibited from revealing any Confidential Information to any other person or entity or using it for the benefit of any other person or business during the term of the agreement and after it expires or is terminated. This underscores the importance of protecting customer data and adhering to the terms of the franchise agreement regarding its use and disposal.