If I use my own advertising materials for my Deka Lash franchise, must they adhere to state laws?
Deka_Lash Franchise · 2024 FDDAnswer from 2024 FDD Document
Use of Your Own Advertising Material. You may use your own advertising materials provided that, prior to use, you submit them to us and we approve them, in writing, and they adhere to federal, state, and local law. All Internet and social media marketing using our Marks must be coordinated through us and approved by us. If our written approval is not received within 14 days from the date we received any material or marketing request, the material or request is deemed disapproved. (Franchise Agreement, Section 7.2).
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 32–40)
What This Means (2024 FDD)
According to Deka Lash's 2024 Franchise Disclosure Document, if you choose to use your own advertising materials for your franchise, they must adhere to federal, state, and local laws. Additionally, you must submit these materials to Deka Lash for written approval before use. If you do not receive written approval within 14 days of submitting the materials or marketing request, it is considered disapproved.
This requirement ensures that all advertising and marketing efforts by Deka Lash franchisees align with legal standards and the brand's overall image. It also allows Deka Lash to maintain control over its brand and marketing strategies, even when franchisees take initiative with their own advertising.
Furthermore, all internet and social media marketing that uses Deka Lash's trademarks must be coordinated through and approved by Deka Lash. This stipulation highlights the importance of brand consistency and quality control in all marketing endeavors, especially in the digital space.