If Deka Lash updates its marks, who bears the expense of updating supplies?

According to the 2024 Deka Lash Franchise Disclosure Document, Deka Lash has the right to replace, modify, or add to their Marks. However, the FDD does not explicitly state who bears the expense of updating supplies if Deka Lash updates its marks.

Typically, franchise agreements address the responsibility for costs associated with rebranding or updates to trademarks. Since the Deka Lash FDD does not specify this, it is important for a prospective franchisee to clarify this point during their due diligence. Understanding whether the franchisee or franchisor is responsible for these costs can significantly impact the financial planning of the franchise.

Therefore, a potential Deka Lash franchisee should seek clarification from Deka Lash regarding the financial implications of any updates to the Marks, specifically inquiring about who is responsible for covering the costs of updating supplies and materials bearing the old Marks. This information is crucial for making an informed investment decision.