If I submit advertising materials to Deka Lash for approval, what is the deadline for their response?
Deka_Lash Franchise · 2024 FDDAnswer from 2024 FDD Document
Use of Your Own Advertising Material. You may use your own advertising materials provided that, prior to use, you submit them to us and we approve them, in writing, and they adhere to federal, state, and local law. All Internet and social media marketing using our Marks must be coordinated through us and approved by us. If our written approval is not received within 14 days from the date we received any material or marketing request, the material or request is deemed disapproved. (Franchise Agreement, Section 7.2).
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 32–40)
What This Means (2024 FDD)
According to Deka Lash's 2024 Franchise Disclosure Document, if a franchisee submits advertising materials to Deka Lash for approval, Deka Lash has 14 days to respond in writing. If written approval is not received within that timeframe, the material or marketing request is considered disapproved. This requirement ensures that all advertising aligns with Deka Lash's brand standards and complies with legal requirements.
This stipulation is important for prospective franchisees because it sets a clear expectation for the approval process of advertising materials. Franchisees need to factor this 14-day review period into their marketing timelines to avoid delays in their promotional activities. It also highlights the importance of submitting complete and compliant materials to Deka Lash to facilitate a timely review.
It is fairly common in franchising for franchisors to maintain control over advertising and marketing materials to ensure brand consistency and compliance. The 14-day deadline provides a reasonable timeframe for Deka Lash to review materials while also allowing franchisees to proceed with their marketing efforts in a timely manner, assuming the materials meet Deka Lash's standards and legal requirements.