What is the general radius of a Deka Lash Protected Area?

According to Deka Lash's 2024 Franchise Disclosure Document, the protected area granted to franchisees is generally a 1.5-mile radius around their franchised business. However, the document states that the area or population included in each Protected Area will vary. Deka Lash retains the right to modify the size of the protected area based on the demographics and development of each market. For example, in densely populated urban areas, the Protected Area may be smaller than a 1.5-mile radius.

This means that while a franchisee can generally expect a 1.5-mile radius as their protected area, this is not guaranteed. The actual size of the protected area could be smaller depending on the specific location and market conditions. This flexibility allows Deka Lash to optimize market coverage and potentially grant franchises closer together in densely populated areas.

It is important to note that Deka Lash will not alter a franchisee's Protected Area without their consent, even if the population in the Protected Area increases. While the protected area offers some exclusivity, it is not exclusive for marketing purposes. Deka Lash retains various rights within the protected areas, including the right to sell products and services through alternative channels of distribution, acquire competing systems, and develop other business systems using different names or marks. Prospective franchisees should carefully consider these factors and discuss the specific protected area details with Deka Lash during their due diligence.