Is a Deka Lash franchisee's territory exclusive for marketing purposes?
Deka_Lash Franchise · 2024 FDDAnswer from 2024 FDD Document
- 3.4 Protected Area/Exclusive Territory. There will be a "Protected Area" around your Franchised Business as defined in Schedule 1, Section 3.
The area or population included in each Protected Area will vary.
The Protected Area is generally a 1.5-mile radius.
We reserve the right to vary the size of the Protected Area based on the demographics and development of each market.
- 3.14 Our Rights in Protected Areas.
We and our affiliates also reserve the right to:
- a.
Sell approved products and services, using our principal trademarks or different trademarks, through all alternative channels of distribution as we deem appropriate, including, but not limited to, the internet, the right to run a website to advertise products and services, and sell products and services on that website under our Marks, without paying compensation to you for soliciting or accepting orders inside your territory.
- b.
Acquire, or be acquired by, any competing system or other third party, including a competing system that has one or more units located within your Protected Area and that may or may not then operate under our Marks and brand.
- c.
Develop and establish other business systems (including systems that distribute products or services similar to those offered at Deka Lash businesses) using other names or marks, and grant licenses to use those systems.
- 3.15 No Rights to Alternate Channels of Distribution. You understand that the Franchise Agreement grants you no rights: (i) to distribute such products through alternative channels of distribution (such as the Internet, catalog sales, telemarketing, or other direct marketing); or (ii) to share in any of the proceeds received by any party selling through alternative channels of distribution.
- 3.16 Acceptance & Reimbursement Policies. We reserve the right to establish policies and guidelines regarding the acceptance and reimbursement associated with gift certificates, gift cards, memberships, discounts, coupons, or promotions as set forth in our Manuals or otherwise in writing by us. For example, we reserve the right to establish policies relating to allocation of funds when a person buys a gift certificate in one studio, but it is redeemed in another studio.
- 3.17 All Other Rights Reserved. Except as provided in this Section 3 of this Agreement, the parties agree and acknowledge that the rights granted in this Agreement are non-exclusive and that we and our affiliates reserve all other rights not expressly granted to you herein.
Source: Item 23 — RECEIPT (FDD pages 63–234)
What This Means (2024 FDD)
According to the 2024 Deka Lash Franchise Disclosure Document, a franchisee is granted a Protected Area, as described in Schedule 1 of the Franchise Agreement. The Protected Area is typically a 1.5-mile radius around the Franchised Business location, although Deka Lash retains the right to modify the size of the Protected Area based on market demographics and development.
However, Deka Lash and its affiliates retain certain rights within the Protected Area. They can sell approved products and services through alternative channels of distribution, such as the internet, using their trademarks without compensating the franchisee. Deka Lash can also acquire or be acquired by competing systems, even those with units within the franchisee's Protected Area, and develop other business systems using different names or marks.
The Franchise Agreement does not grant the franchisee any rights to distribute products through alternative channels or share in proceeds from sales through these channels. Deka Lash also reserves the right to establish policies regarding gift certificates, gift cards, memberships, discounts, coupons, or promotions, including allocation of funds when a gift certificate is redeemed at a different studio than where it was purchased. All rights not expressly granted to the franchisee in the agreement are reserved by Deka Lash and its affiliates, meaning the rights granted are non-exclusive.