What is the Deka Lash franchisee's obligation regarding advertising and marketing?
Deka_Lash Franchise · 2024 FDDAnswer from 2024 FDD Document
y-owned or franchised outlet selling the same or similar goods or services under the same or similar trademarks or service marks within the Protected Area of your Franchised Business.
Not Exclusive for Marketing. Because marketing efforts are difficult to limit to a specific area (for example, radio and internet do not follow geographic boundaries), your territory is not exclusive for marketing.
Advertising Limits. Your advertising must be primarily focused in your territory unless we agree otherwise in writing. All marketing and advertising, including through other channels of distribution such as the Internet, social media, catalog sales, telemarketing, or other direct marketing must be approved by us, in writing, for each occurrence, in advance. You may accept customers in your Studio who come for services without regard to where they reside.
Required Sales Volume. After two years from the Effective Date of your Franchise Agreement you are
Source: Item 12 — TERRITORY (FDD pages 40–44)
What This Means (2024 FDD)
According to the 2024 Deka Lash Franchise Disclosure Document, franchisees must have written approval from Deka Lash for all marketing and advertising efforts. This includes advertising through various channels such as the Internet, social media, catalog sales, telemarketing, and other direct marketing methods. This requirement ensures that all advertising aligns with the brand's standards and marketing strategies.
While a franchisee's territory is not exclusive for marketing purposes due to the broad reach of advertising mediums like radio and the internet, the franchisee's advertising efforts should primarily focus on their designated territory unless Deka Lash provides written consent otherwise. Despite these marketing restrictions, franchisees are allowed to serve customers who come to their studio, regardless of where those customers reside.
After two years from the effective date of the Franchise Agreement, a Deka Lash franchisee is required to meet a minimum gross revenue target of $15,000 per month or have at least 75 members in the membership program within their territory. Failure to meet this required sales volume could result in the termination of the Franchise Agreement. This performance requirement underscores the importance of effective marketing and operational strategies to drive sales and customer engagement.