What must a Deka Lash franchisee do if permitted to conduct digital marketing?
Deka_Lash Franchise · 2024 FDDAnswer from 2024 FDD Document
Unless we consent in writing, you and your employees must not conduct or be involved in any digital marketing related to our brand, marks or your studio.
If we do permit you to conduct any digital marketing, you must comply with our policies and we may withdraw approval at any time.
Source: Item 23 — RECEIPT (FDD pages 63–234)
What This Means (2024 FDD)
According to the 2024 Deka Lash Franchise Disclosure Document, franchisees are generally prohibited from engaging in digital marketing related to the Deka Lash brand, marks, or their studio unless they receive explicit written consent from Deka Lash.
Should Deka Lash grant permission for a franchisee to conduct digital marketing, the franchisee must adhere to Deka Lash's specific policies. Furthermore, Deka Lash retains the right to withdraw this approval at any time, meaning a franchisee's digital marketing activities could be curtailed or stopped entirely at Deka Lash's discretion.
This policy ensures that Deka Lash maintains control over its brand image and marketing strategies in the digital space. A prospective franchisee should clarify the specific policies and potential restrictions associated with digital marketing to fully understand their obligations and limitations.