What must a Deka Lash franchisee do if the franchisor discontinues or modifies its Marks?

According to Deka Lash's 2024 Franchise Disclosure Document, if Deka Lash discontinues or modifies its Marks, franchisees must adopt and use any new marks as required by Deka Lash. This means that franchisees do not have a choice in whether or not to update their branding if Deka Lash decides to change its trademarks.

This requirement ensures brand consistency across all franchise locations, which is a common practice in franchising. However, the FDD stipulates that any expenses incurred by the franchisee due to adopting and using these new marks are the franchisee's responsibility.

This could include costs associated with updating signage, marketing materials, and other branded items. Prospective franchisees should consider these potential costs when evaluating the Deka Lash franchise opportunity, as rebranding can be a significant expense.