In Florida, who serves as an Area Representative for Deka Lash?
Deka_Lash Franchise · 2024 FDDAnswer from 2024 FDD Document
Florida
Michael Blair, Area Representative. Michael Blair has served as our Executive Chairman since September 2022. From September 2015 to September 2022, Mr. Blair served as our CEO. From November 2016 until the present, Mr. Blair has also served as an Area Representative for us in Florida through Lash Management South LLC. Mr. Blair has also served as the CEO of our affiliates, DL Products, LLC, since November 2015. Mr. Blair has also served as the CEO of Lash Spa Studios, LLC in McMurray, Pennsylvania since December 2012.
Florida and Georgia
Heather Tomasello, Area Representative. Heather Tomasello has served as an Area Representative for us through TNT TPA Lash LLC and TNT ATL Lash LLC in Florida and Georgia since December 2016, and as a franchisee in Georgia through Lash Guys LLC since November of 2016. Ms. Tomasello has also served as President of TNT Consulting Group since 2016 and
President of Silverlight Salons LLC, a MY SALON Suite franchisee, since June 2014, both in Tampa, Florida.
Source: Item 23 — RECEIPT (FDD pages 63–234)
What This Means (2024 FDD)
According to Deka Lash's 2024 Franchise Disclosure Document, there are two Area Representatives in Florida: Michael Blair and Heather Tomasello. Michael Blair has served as an Area Representative through Lash Management South LLC since November 2016. In addition to being an Area Representative, Michael Blair has served as the Executive Chairman for Deka Lash since September 2022, and before that, he served as CEO from September 2015 to September 2022. He also serves as the CEO of DL Products, LLC, since November 2015, and Lash Spa Studios, LLC in Pennsylvania since December 2012.
Heather Tomasello has served as an Area Representative through TNT TPA Lash LLC and TNT ATL Lash LLC in Florida and Georgia since December 2016, and as a franchisee in Georgia through Lash Guys LLC since November 2016. Tomasello has also served as President of TNT Consulting Group since 2016 and President of Silverlight Salons LLC, a MY SALON Suite franchisee, since June 2014, both in Tampa, Florida.
It is important for a prospective franchisee to understand the roles and responsibilities of Area Representatives, as they may provide support and guidance to franchisees within their designated areas. Understanding the other roles and responsibilities of the Area Representatives can also give a franchisee insight into their experience and potential conflicts of interest.