At the end of 2023, how many company-owned Deka Lash outlets were operating?
Deka_Lash Franchise · 2024 FDDAnswer from 2024 FDD Document
| Outlet Type | Year | Outlets at the Start of the Year | Outlets at the End of the Year | Net Change |
|---|---|---|---|---|
| Company-Owned* | 2021 | 6 | 5 | -1 |
| 2022 | 5 | 6 | +1 | |
| 2023 | 6 | 0 | -6 |
Source: Item 20 — OUTLETS AND FRANCHISEE INFORMATION (FDD pages 57–62)
What This Means (2024 FDD)
According to Deka Lash's 2024 Franchise Disclosure Document, at the end of 2023, there were zero company-owned Deka Lash outlets operating. The FDD specifies that company-owned outlets are operated by Deka Lash's affiliate, DL Studios, LLC.
Over the three-year period from 2021 to 2023, the number of company-owned Deka Lash outlets fluctuated. In 2021, the number decreased by one, going from six at the start of the year to five at the end. In 2022, the number increased by one, from five to six. However, in 2023, the number of company-owned outlets decreased by six, resulting in zero company-owned outlets at the end of the year.
This trend indicates a strategic shift by Deka Lash away from operating company-owned outlets. A potential franchisee should investigate the reasons behind this shift. Understanding why Deka Lash closed its company-owned stores may provide valuable insights into the company's strategic direction and the overall health of the franchise system. It would be prudent to ask Deka Lash about their future plans for company-owned stores and how this might affect franchisees.