What does DL IP Holdings, LLC, an affiliate of Deka Lash, own and license?
Deka_Lash Franchise · 2024 FDDAnswer from 2024 FDD Document
We have an affiliate, DL IP Holdings, LLC, a Utah Limited Liability Company formed on March 13, 2019 with a principal business address at 20 South Main Street, #248, Bountiful, UT 84010. DL IP Holdings, LLC owns the trademarks and intellectual property associated with this franchise and licenses those rights to us.
Source: Item 1 — THE FRANCHISOR, AND ANY PARENTS, PREDECESSORS AND AFFILIATES (FDD pages 9–11)
What This Means (2024 FDD)
According to Deka Lash's 2024 Franchise Disclosure Document, DL IP Holdings, LLC, an affiliate of Deka Lash, owns the trademarks and intellectual property associated with the Deka Lash franchise. This affiliate then licenses these rights to DL Franchising, LLC, which is the actual franchisor. DL IP Holdings, LLC was formed on March 13, 2019, and has a principal business address at 20 South Main Street, #248, Bountiful, UT 84010.
For a prospective franchisee, this means that the right to use the Deka Lash brand name, logos, and other proprietary materials is ultimately controlled by DL IP Holdings, LLC. Deka Lash, as the franchisor, has secured the legal right to grant franchisees the ability to operate under these trademarks and use the intellectual property through its licensing agreement with DL IP Holdings, LLC.
This arrangement is common in franchising, where a separate entity owns the intellectual property and licenses it to the operating company to protect those assets. It's important for franchisees to understand this structure because it clarifies who ultimately controls the brand's identity and standards. Any legal issues related to the brand or intellectual property would likely involve DL IP Holdings, LLC.