Does Deka Lash determine when each Local Advertising Cooperative must start operation?
Deka_Lash Franchise · 2024 FDDAnswer from 2024 FDD Document
We may designate any geographic area as a region for establishing a local advertising cooperative ("Local Advertising Cooperative"), though we typically designate areas based on Designated Market Areas as determined by the A.C. Nielsen Company. The members of the Local Advertising Cooperative for any area will consist of all Franchised Businesses, as well as outlets operated by us or our affiliates. We will determine in advance how each Local Advertising Cooperative will be organized and governed and when it must start operation. Each Local Advertising Cooperative will be organized for the sole purpose of administering advertising programs and developing, subject to our approval, promotional materials for use by the members in local advertising. If a Local Advertising Cooperative has been established for a geographic area where your Franchised Business is located when the Franchise Agreement is signed, or if any Local Advertising Cooperative is established during the term of the Franchise Agreement, you must become a member of the Local Advertising Cooperative and abide by the rules of the Local Advertising Cooperative.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 32–40)
What This Means (2024 FDD)
According to Deka Lash's 2024 Franchise Disclosure Document, Deka Lash determines when each Local Advertising Cooperative must start operation. Deka Lash may designate any geographic area as a region for establishing a local advertising cooperative. These areas are typically based on Designated Market Areas as determined by the A.C. Nielsen Company.
The members of the Local Advertising Cooperative for any area will consist of all Franchised Businesses, as well as outlets operated by Deka Lash or its affiliates. Deka Lash determines in advance how each Local Advertising Cooperative will be organized and governed and when it must start operation.
If a Local Advertising Cooperative has been established for a geographic area where a franchisee's Deka Lash Franchised Business is located when the Franchise Agreement is signed, or if any Local Advertising Cooperative is established during the term of the Franchise Agreement, the franchisee must become a member of the Local Advertising Cooperative and abide by its rules.