What is the definition of 'Business Listing & Promotion Fee' for a Deka Lash franchise?
Deka_Lash Franchise · 2024 FDDAnswer from 2024 FDD Document
es or promotions, on your behalf and collect the cost from you. If other franchises are served by the same directories, agencies, promotions or listings, we have the right to require group participation, make direct arrangements, and to allocate an equitable part of the cost to each Franchisee. You must pay to us when billed the cost of listing or promotion of your Franchised Business on the internet or any other promotional sources as required by us. Any Business Listing & Promotion Fees will be applied against your Local Marketing Requirement. If deemed necessary by us, we can change the Business Listing & Promotion Fee maximum per month onc
Source: Item 23 — RECEIPT (FDD pages 63–234)
What This Means (2024 FDD)
According to the 2024 Deka Lash Franchise Disclosure Document, the Business Listing & Promotion Fee covers the costs associated with listing or promoting a franchisee's Deka Lash business on the internet or through other promotional sources, as required by the franchisor. Franchisees are required to pay these fees when billed.
These fees contribute towards a franchisee's Local Marketing Requirement, providing a direct offset. Deka Lash retains the right to manage these listings and promotions on behalf of the franchisee and collect the associated costs. If multiple franchisees benefit from the same listings or promotions, Deka Lash can mandate group participation, handle the arrangements directly, and allocate the costs equitably among the participating franchisees.
It's important to note that Deka Lash reserves the right to adjust the maximum Business Listing & Promotion Fee once per calendar year, providing franchisees with a 30-day notice before the change takes effect. This fee structure ensures that Deka Lash franchisees maintain an active online presence and participate in promotional activities to drive business, while also allowing Deka Lash to adapt the marketing strategies and associated costs as needed.