What are Deka Lash's contract assets comprised of?
Deka_Lash Franchise · 2024 FDDAnswer from 2024 FDD Document
The parties are entering into one or more Franchise Agreements. For value received, Franchisee hereby irrevocably assigns to Franchisor all listings associated with the Deka Lash franchise, including all telephone numbers, telephone listings, email addresses, domain names, social media accounts, Internet listings, websites, and comparable electronic identities used in connection with the Marks or the operation of the Franchised Business covered by the Agreement, whether now-existing or adopted by Franchisee in the future, (collectively "Listings").
As a condition to signing the Franchise Agreement(s), we have required that you assign all of your Listings relating to the Deka Lash Franchise(s) to us upon the expiration or termination of any of the Franchise Agreements.
Source: Item 23 — RECEIPT (FDD pages 63–234)
What This Means (2024 FDD)
According to the 2024 Deka Lash Franchise Disclosure Document, franchisees are required to assign all listings associated with their Deka Lash franchise to the franchisor. These listings encompass a broad range of digital and telephonic assets. This assignment is a condition of signing the Franchise Agreement.
The listings that franchisees must assign include all telephone numbers, telephone listings, email addresses, domain names, social media accounts, Internet listings, websites, and comparable electronic identities. These assets must be used in connection with the Deka Lash marks or the operation of the franchised business. This requirement applies to listings that exist at the time of signing the agreement and any listings the franchisee adopts in the future.
This assignment of listings becomes particularly relevant upon the expiration or termination of the Franchise Agreement. At that point, the franchisee must transfer all rights to these listings to Deka Lash. This ensures that Deka Lash maintains control over its brand's online presence and customer communication channels, even after a franchise agreement ends. This requirement is fairly standard in franchising, as it protects the brand's identity and customer relationships.